Cartoon Network's Hot New Import, Lupin the 3rd™, Joins The Simpsons™, Popeye™, Reservoir Dogs™& Other Cultural Icons On Relic Lures LLC Products

MALIBU, CA -A unique combination of sports fishing and licensed characters are proving to be a hit with recreational sportsfishermen and pop culture collectors alike, it was announced today by Marc Harrington, president of Malibu-headquartered Relic Lures LLC, and himself a sports fishing enthusiast.

Japan's top animation property, Lupin the 3rd™, is the most recent pop franchise to lend its likeness to this hot-selling line of fully functional 'fishing lures with character'. The show debuted on the "Adult Swim" block of the Cartoon Network in late January, and has already captured an audience. Pioneer Entertainment (USA), Inc., one of the largest suppliers of Japanese animation in the U.S., is releasing a collection of DVDs and 'club mix' audio CDs nationwide, supported by an aggressive national advertising and promotional campaign.

Lupin the 3rd (www.lupinofficial.com) joins the existing line-up of character/logo licensed lures based on the phenomenally successful TV series The Simpsons™; the classic cartoon series Popeye™; the stylish cult film Reservoir Dogs™; and a line of 1940's classic American pin-up girls, featured on beer cans from The Relic Lures Brewing Company.

The lures are carried nationwide by specialty sport and outdoor stores, gift stores, and via catalogs. They are featured in the 2003 master catalog from Cabela's, the world's foremost outfitter for hunting, fishing, and outdoor gear, with 90 million catalogs distributed each year. Cabela's was recently featured in The Wall Street Journal as an innovative retailer of outdoor products. The lures can also be found on Cabela's web site at www.cabelas.com, along with more than 130,000 outdoor-related products. Highly regarded specialty sportsfishing retailers, such as www.anglersattic.com, have also experienced great success with the products.

According to the American Sportfishing Association (ASA), there are over 50 million recreational anglers in the U.S. alone - more than recreational golf and tennis players combined. Over $42 billion is spent each year on fishing tackle, trips and related services, and over one million jobs are related to sport fishing. And, a recent nationwide Harris poll found that fishing was ranked the most popular outdoor activity in America, and was the fourth favorite leisure pastime, behind reading, watching TV and spending time with the family.

"We are after the 10:00 a.m. fisherman," said Harrington, in reference to the more casual sportsfisherman who tends to purchase these lures. "Response from both fishermen and collectors has been extremely positive in the U.S. market. Overseas, we are particularly pleased to see enthusiasm for our products in Japan, traditionally an early indicator of pop culture trends."

The Relic Lures product line-up includes:

Lupin the 3rd, is Japan's top animation franchise with over 228 television episodes, 8 theatrical films and 13 TV movies; Lupin and his friends have become the most recognized and beloved characters in Japanese animation.
• Lupin top water bullet collection is currently in development

The Simpsons, now in its 14th season, is widely distributed in syndication, and was named by Time Magazine as the best show of the 20th Century. A series of entertaining lures from America's favorite family are now available:
• Homer rattling diver
• Duff Beer chugger
• Imitation Gruel chugger
• Bart suspending skater
• Blinky, the Toxic Tuna crankbait
• Blinky, the Atomic Ghost crankbait

Popeye, the vintage cartoon extolling the legendary strength-building powers of spinach, is now rendered in lures that give tribute to Popeye's creator, E.C. Segar, reportedly an avid fisherman himself:
• Popeye Green Spinach Can chugger
• Popeye Vintage Spinach Can chugger
• Popeye the Sailorman darter

Reservoir Dogs, the cult gangster film classic that launched Quentin Tarantino's career, is now available in lures colored to evoke the main characters, and that execute the 'walk the dog' retrieval technique used by fisherman to mimic a fish's distressed swimming motion:
• Mr. Blonde walker
• Mr. Orange walker
• Mr. Pink walker
• Mr. White walker

Relic Lures Brewing Company, a tongue-in-cheek fictional company that pays homage to the American pin-up girl from the 1940s, characterized by a girl-next-door wholesome beauty, and now rendered on a series of special edition premium quality can lures:
• Relic Brewing Company Pilsner Pinup Girl chugger
• Relic Brewing company Lager Pinup Girl chugger

All product lines are currently available at retail in the U.S. and Japan, except for the Lupin the 3rd lures, which will be available in the U.S. market beginning July, 2003. Suggested retail prices range between $12.99 and $14.99 per lure, which come packaged in a uniquely designed cardboard & acetate box suitable for hanging or stacked display.

About Relic Lures, LLC
Relic Lures, LLC produces fishing lures and related products based on characters, logos, and iconic images from film, television, cartoon, comic book and other popular culture vehicles. Relic Lures products are designed to combine the functionality of traditional fishing tackle with the collectible appeal of popular licensed characters and brands. Relic Lures products are marketed to specialty stores, sporting goods stores and the mass market in the United States as well as abroad. Founded in 2001 and headquartered in Malibu, California, Relic Lures, LLC is a privately held company. The company's web address is www.reliclures.com.